What is

Brand Therapy?

Brand Therapy is a strategic consulting discipline that personifies your brand, helping it speak for itself and act as a bridge between your company and your consumers. Through psychology, AI, and purpose-driven design, Brand Therapy transforms your brand into a conscious voice that aligns product and market for continuous product-market fit.

Who is Brand Therapy for?

Brand Therapy is ideal for:

  • Solopreneurs seeking clarity and distinction in a crowded market.

  • Startups and SMBs navigating co-founder dynamics or brand confusion.

  • SMEs with legacy or evolving positioning challenges.

  • Enterprise-level companies in need of brand re-alignment due to M&A, digital transformation, or cultural drift.

We specialize in working with founders, CMOs, brand stewards, and Chief Purpose Officers in innovation-focused or values-driven organizations.

What services does Brand Therapy offer?

Our services include:

  • Brand Strategy Reset: Clarifying your mission, vision, and values.

  • Brand Voice Development: Creating a brand that thinks, speaks, and acts for itself.

  • BrandTherapistGPT: AI integration of your brand’s voice across channels.

  • Ongoing Brand Stewardship: Guiding your team until your brand becomes its own strategic leader.

  • Product-Market Shift Analysis: Using the Brand Spectrum to realign purpose, product, and people.

How does Brand Therapy work?

We begin with deep therapy-style sessions to separate the founder’s voice from the brand’s. Then, we build your brand’s voice based on your purpose and your customers’ values. Finally, we deploy that voice internally and externally using conversational AI, ensuring your brand can act as a relational guide in the market.

Our methodology includes:

  • Rediscovering your Why

  • Creating your brand’s Who

  • Aligning Purpose → Product → People

  • Finding your position on the Brand Spectrum

  • Enabling product-market shift with community co-creation

Why is Brand Therapy different from traditional branding?

Most brand work stops at design or messaging. Brand Therapy continues by giving your brand a voice, a conscience, and a strategic function.

Your brand evolves from a marketing asset to a Chief Purpose Officer—guiding decisions, aligning stakeholders, and holding meaningful, one-on-one relationships with your customers through Relational AI.

What is the Brand Relationship Spectrum?

The Brand Relationship Spectrum is a framework used to map how your brand relates to your market. It moves from transactional (Product) to relational (Tribal) and helps define what kind of relationship your customers want with your brand.

It includes these stages:

Product → Positioned → Commodity → Branded → Purpose → Tribal

This tool helps brands shift, not just fit, to stay in sync with evolving customer needs and cultural dynamics.

What is the difference between Product-Market Fit and Product-Market Shift?

Product-Market Fit is a moment in time where your product matches a market need.

Product-Market Shift is an ongoing process that adapts to cultural, competitive, and technological changes.

Brand Therapy focuses on Product-Market Shift to keep your brand relevant and resilient in dynamic ecosystems.

What is BrandTherapistGPT?

BrandTherapistGPT is your AI-powered brand voice—trained to speak with your brand’s personality and perspective. It becomes a living, listening, conversational brand interface across websites, customer support, sales funnels, and community engagement channels.

It helps brands move from broadcast → social → relational media.

What are some signs your brand needs therapy?

  • You sound like everyone else.

  • Your mission doesn’t guide daily decisions.

  • Your consumers don’t connect emotionally.

  • Your marketing is product-first, not purpose-first.

  • You’ve outgrown your original brand but haven’t evolved it.

  • You’re speaking “sales,” but your customers speak “brand.”

What industries do you work with?

Brand Therapy has supported clients across:

  • Technology & Web3

  • Health & Wellness

  • Education & Non-Profits

  • Real Estate & Construction

  • Arts, Media & Entertainment

  • Consumer Packaged Goods (CPG)

  • Finance, Insurance & Enterprise

But most importantly, we work with any brand steward willing to go deeper.

Is Brand Therapy backed by any credentials or experience?

Yes. Brand Therapy was founded by Jaime Schwarz, a former NYC agency creative director, startup co-founder, patented inventor, and professor. The process is backed by:

  • 20+ years of brand strategy experience

  • 7 co-founded startups in future-focused industries

  • The world’s first patent for identifying virtual products

  • Deep research in psychology, AI, and decentralized consumer behavior

How do I start?

You can book a free 30-minute Brand Assessment:

👉 https://app.reclaim.ai/m/brandtherapy/15-30

Or explore more at:

🌐 brandtherapy.coach