Brand Therapy - Let your brand speak for itself

Brand Therapy feels just like regular therapy: deep, meaningful conversations that lead to introspection, purpose-driven decision making, and unlocking the potential of your true self…. but for your brand.

Are you a solopreneurs, SMBs, startups, or enterprise? See testimonials for each below.

Creating a brand for yourself doesn’t mean you should turn yourself into a brand. Brand Therapy for solopreneurs like creators, influencers, or one-person startups is a bit like giving birth to a brand. We take your personal beliefs and instill what’s most important for your organization to be defined by based on your aspirations. But then we cut that umbilical cord, and begin to add market-defining aspects to your brand’s DNA. Think of this birth of your brand as proto-product-market fit. Once your brand’s mission, vision, and values are defined to your satisfaction, we can than properly jump into the market to find your first product-market fit positioning.

Here’s a testimonial from soloprenuer and founder of The Jones Guild, Myrtle Jones: “Brand Therapy is aptly named. It’s the much needed and insightful sessions which have assisted me in remaining sane throughout my business development and subsequent launch. A business is it’s own entity and often needs help sorting out all of the things going on just like we do as individuals. Therapy for your brand is a real thing that I didn’t realize just how much I needed until after the first few sessions.”

SMBs and Startups

Solopreneurs

Rebuilding a brand with multiple stakeholders or creating a brand with multiple founders can be complicated. But with Brand Therapy, the tried and true method of pulling the values of these partners together starts with sincere, one on one, conversations about their own personal egos and their own personal aspirations. These one on ones are synthesized into the DNA of the brand before cutting the umbilical chord of individual egos from a self-standing brand. Applying market-defining aspects to the brand’s DNA is the final step before we begin the hunt of our first product-market fit.

Here is a testimonial from the co-founders of Wayfinders on the Hudson, Gwen Merkin and Leah Gozhansky: “Working with Jaime Schwarz felt like therapy not only for the founders of the organization, but for the organization itself. Through working with Jaime, we realized that an organization is its own entity, with its own living and breathing feelings, challenges, and desires. Jaime's ability to separate ourselves from our organization helped give us the necessary perspective that we needed to move forward.”

Small and Medium sized Enterprises

For established brands, Brand Therapy begins with a product-market fit audit of the brand and a re-exploration of its current decision-making stakeholders. Resetting a brand to manifest from its own perspective empowers it to find the most authentic market position possible. A brand’s provenance, no matter who short or long, is sacred storytelling that will never be denied, only retold from its own perspective. Usually, the largest change from current marketing tactics is simply recognizing that marketing must not be done from the product’s benefit, but the benefit of that benefit, uncovering why your patrons have truly been your patrons, and how you can capitalize on this deeper connection to expand.

Here is a testimonial from the CEO of 30-year old building facade company, Glass Aftercare, Rod Milicevic: Brand therapy is like a guilty pleasure where I get to indulge in thoughts of what is possible and then how it could become reality, all the time aligning both my personal vision with the company’s own desire to express itself to its full potential.

Enterprises

The bigger the company, the more entrenched the brand is, but that doesn’t mean it can’t benefit from therapy. Simply due to market and product forces as well as M&A molding the culture and the offering over time, it is a very rare brand that still has a clear and unique POV and market position. That’s why brand therapy for large enterprises is focused first on consumer relationships and growing authentic conversation with them. These conversations are what mature a brand’s voice to the point it can then be applied internally for a more intrinsic application of simulating brand consciousness.

Here is a testimonial from the founder of HighmarkHealth’s marketing innovation division, Keith Loell: Jaime worked with me at an agency years ago and I followed his work as he branched into innovative spaces. So when we were looking for a consultant to help build our innovation division, he was the first person I thought of. Among his deep bench of skills was a unique perspective on how HIghmark’s brand could be brought to life through different technologies. Proposal after proposal, his executions were always focused on really touching people and helping them fulfill our vision of a world where everyone embraces health.

Are you currently in charge of one or more brands? - Become a Brand Therapist

Connect directly with the founder of Brand Therapy, Jaime Schwarz and seize the relational media era by learning how to teach brands to speak for themselves.

Click on Jaime to learn more about him.